The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

OMR Podcast International: Refocussed

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Last November, Lithuanian second-hand clothing app Vinted announced it would attempt to merge all 8.5 million German "Vinties" into the mother app. It was an ambitious plan with massive risk attached in a second-hand market with a total volume approaching nine figures. Much was at stake for Vinted and its CEO Thomas Plantenga, who called it "brand suicide." OMR editors Martin Gardt and Scott Peterson take a closer look at the second-hand fashion market to see if Vinted's move paid off.


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About this podcast

From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond.

A Podstars by OMR production.

by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR

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