The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

with eToro CEO and co-founder Yoni Assia

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In the OMR Podcast International, co-founder and CEO Yoni Assia discusses the importance of user experience for eToro, the impact of the social component on growth, engagement and retention, platform features, crypto, investment tips for beginners and a rather unsucessful dinner with Warren Buffett. He also spoke at length about past, prominent ad and marketing campaigns, including sports sponsorship deals, ads featuring Alec Baldwin and a spot during last year's Super Bowl.

with Contentsquare CEO & Founder Jon Cherki

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It has been an eventful 12 months for Contentsquare. From rolling out a slew of key new features, AI capabilities and a cookieless solution, among others, acquired a couple of companies, expanded globally adding a number of new offices and nearly doubled its workforce to approximately 1500 at present. On top of all that, you locked up approximately USD 600m in funding recently, the latest in a 12-month span that saw Contentsquare acquire a total of 1.4B in backing and helping CS’s total valuation double to USD 5.4B. And that’s not taking into consideration the mergers and acquisitions Contentsquare has undertaken in the past 3-4 years.

with Prof. Muhammed Yunus and Saskia Bruysten

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While the problems Prof. Yunus and Saskia Bruysten, CEOs and co-founders of Yunus Social Business, hope to solve may seem impossible, the way they laid out the path to success in this episode of the OMR Podcast, impossible seems plausible.

with Margrethe Vestager, EU Commissioner for Competition

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For the past 8 years, Margrethe Vestager has taken the fight to the world's biggest tech companies in her role as EU commissioner for competition. Despite the incredibly deep pockets of tech lobbyists, she has had some very high-profile "wins." In the OMR Podcast, she discusses what will happen next.

with Morgan Selzer, CCO at Headspace

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Almost exactly one year ago today, Morgan Selzer was appointed CCO at mindfulness platform Headspace. In that time, she has spearheaded content expansion on the platform, which now includes music, guided meditation, sleepcasts and, recently, content focussed exclusively on women's health. And her efforts have begun achieving widespread recognition, as well, as she was named Podcast Executive of the Year by Adweek last month. Morgan joined the OMR Podcast to discuss the brand partnerships and content strategy she has employed at Headspace, her role in making conversations on mental health less taboo and how her experience at CMT—of all places—helped her learn more about the audience at Headspace.

with Mirko Caspar, CEO of Mister Spex

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In this episode of the OMR Podcast, we are chatting with Mirko Caspar, CEO of omnichannel eyewear provider Mister Spex. Since Mirko has been at the helm, he has focussed on enhancing brand perception and convincing eyewear consumers to turn to online outlets as well as offline offerings. A decade later, a tenfold increase in annual revenue to EUR 194m is all you need to know about how it's going for Mirko and Mister Spex. We spoke about specifics regarding purchasing habits of prescription eyewear consumers, how a streamlined omnichannel shopping experience and local partnerships have contributed to growth and how AI is impacting the present and the future of Mister Spex.

with Yes Theory's Ammar Kandil and Max Rantz-McDonald

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The OMR Festival is a place for the unexpected. From the guests and speakers to everything else, it's a series of moments that surprise and inspire. While surprising certainly qualifies for talking robots and a 1960s school bus converted into a mobile recording studio (where today's episode was in fact recorded), inspiring perfectly describes my guests in this episode of the OMR Podcast: Ammar Kandil co-founder of Yes Theory and Max Rantz-McDonald, who organized a Global Citizens Live event among other things. Most recently, Ammar and Max set up Team Ukraine Love, an initiative aimed at assisting Ukrainian refugees at the Polish border. I spoke to Ammar and Max about Team Ukraine Love, about Yes Theory, mobilizing community and how they use social media for good.

with iPod inventor Tony Fadell

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Our guest today in the OMR Podcast was not only instrumental in revolutionizing the music industry by inventing the iPod, but also helped lay the groundwork for the iPhone and founded—and sold—Nest (to Google). Simply put, Tony Fadell's decades-long career has been characterized by superlatives. In the OMR Podcast, guest host Florian Heinemann spoke to Tony about his past and current projects, as well as the role tech can play in protecting the environment.

with Awin CEO Adam Ross

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In early 2021, Adam Ross was appointed CEO at Awin, the world's largest affiliate network. In the OMR Podcast, I spoke to Adam about his tenure at AWIN, how the industry has evolved from being perceived as supremely shady to an absolute must for advertisers and publishers, how the company has transformed from a niche service provider to a "feature-rich martech platform" and the impact of influencers on Awin—and Awin on influencers. If you've ever wanted to know what affiliate marketing is and why it's essential in today's landscape, this is one podcast episode you do not want to miss.

About this podcast

From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond.

A Podstars by OMR production.

by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR

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