In this edition of the OMR Podcast, best-selling author and NYU professor Scott Galloway sits down with OMR founder Philipp Westermeyer. It’s an off-the-cuff discussion on current market dynamics, the state of digital in Germany, why the Four need to be broken up, as well as advice to up-and-coming entrepreneurs and why he feels Germany should be churning out more unicorns.
with Founder & CEO of Yext Howard Lerman.
Adam Singolda spent 7 years in the Israeli Army as a tech analyst. In 2007, not even a year after getting out, he founded Taboola, a content discovery startup and just a few months after that, he packed up and set off for New York. A decade later, Taboola has expanded its global workforce at its 14 locations to 800 and is projected to hit over USD 1 billion in revenue this year. In this episode of the OMR Podcast, he talk about the industry is changing to accommodate ads at the end of articles, why Facebook is his company’s biggest competitor and why an IPO doesn’t make sense at present.
Bob Greenberg, R/GA founder is a legend among ad agencies—although he could give a sh$t. Bob sat down with guest host and Thjnk founder Michael Trautmann on the OMR Podcast to find out why he likes repositioning the company once every nine years, his thoughts on Gary Vaynerchuk and which companies could make the leap and join the likes of Google, Amazon, Facebook and Apple.
The OMR Podcast with YouTube star Casey Neistat at a glance:If you happen to not know who Casey Neistat is, this is who he is in his own words. (1:20)
How did he start with YouTube and when did he first taste success? (2:40)
What did Casey learn about himself in his YouTube vlog? (5:16)
Why didn’t Casey begin advertising on his YouTube channel until very late on and why awareness is more important than money? (7:05)
Who is the typical Casey fan on YouTube? (9:40)
Why are Casey’s followers so loyal? (12:30)
Why he doesn’t think the comment function on YouTube is unnecessary? (14:50)
Are there any brands he thinks delivers excellent content on YouTube? (17:20)
What is Casey’s role at CNN? (19:30)
What are his storytelling tips for YouTube videos? (21:45)
This is how much Casey works each day—and how is his first child is responsible for it? (22:30)
Why does he make spots for products if he’s not getting paid? (24:20)
Casey made a video for Samsung that ran during the Oscars. This was the inspiration for it. (27:32)
Lightning Round on life’s big little questions—and Casey’s answers. (29:15)
with Andrew 'Boz' Bosworth of Facebook by Philipp Westermeyer, founder and CEO of OMR
Growth hacking: it’s a concept as elusive among marketers as existence is among existentialists and umami among foodies. For marketing professionals, it’s a term that generates a myriad of meanings seemingly as varied as the people you ask.
If there is one person who knows the ins and outs of growth hacking, it’s Sean Ellis.
Not only did Sean invent the term, but his subsequent work has served to further pinpoint its meaning. In this week’s OMR Podcast, he delves into the finer points of how he defines growth hacking, how he helps companies, like Dropbox, achieve massive growth and what he recommends to marketers.
The topics of discussion in this week’s OMR Podcast with Sean Ellis from GrowthHackers.com at a glance:
What is growthhackers.com? (1:40)
Is it true that Sean invented the term Growth Hacker? (2:31)
How did Sean get his start in marketing during the first Internet boom? (3:53)
Sean’s path via seveal billion-dollar companies to Growthhackers.com (9:57)
How did he initially assist Dropbox boost their growth? (11:39)
How does he locate the first users of a product to be able to learn form them? (13:18)
What was the biggest growth driver for Dropbox? (14:38)
What is the key success factor in growth hacking? (19:33)
Does every Silicon Valley start up have a growth hacking team? (21:04)
What has Sean observed in the new big players, like Uber, Airbnb and Netflix? (26:49)
Is growth hacking harder to implement for smaller brands like Casper and Dollar Shave Club? (31:57)
What is the common growth strategy at present for successful start ups? (40:41)
Which German companies are on his radar? (45:27)
Digiday Editor-in-Chief Brian Morrissey talks about the latest marketing trends in the OMR Podcast.
2:43 Brian Morrissey’s first point: Paid content is the most important model for publishers in the future.
3:45 What are some examples of publishers who’ve already enjoyed success with paid content?
5:38 How is Google’s new content strategy setup?
7:00 What role will Snapchat play in the upcoming platform battles?
9:46 A question about Vice: How are they able to generate so much revenue with such little reach?
12:50 How has the Business Insider deal with Axel Springer been received?
15:16 Is display advertising already past its prime?
18:59 How does the agency model at Gary Vaynerchuk’s agency Vaynermedia work?
21:15 As a CMO at a major brand, which channel would Brian Morrissey invest his money in?
21:56 Why are influencers able to command so much money right now?
25:30 Brian’s take on some successful subscription models.
28:05 Why Brian Morrissey doesn’t get the way Tim Ferriss and Gary Vaynerchuk work.
32:25 Why did Brian stop attending CES or SXSW?
33:55 Is Donald Trump’s presidency a story of successful marketing?
36:25 Is it reasonable to say that Trump was elected through the assistance of companies like Cambridge Analytica and the clever use of Facebook ads helped get?
40:00 What does Brian Morrissey think about adblock plus?
43:46 Are there old school media companies that continue to produce quality work?
CEO of a $100-million digital media agency, angel investor, author of bestsellers and entrepreneur. Despite all that, most people know Gary Vaynerchuk as a social media personality with 1.4 million Facebook fans. In the new OMR podcast, he took the time to tell us how he built up his personal brand, how much time he invests daily in social media and what his primary goal in life is.
Gary Vaynerchuk’s journey from a child of Ukrainian immigrants to a champion marketer and investor with dreams of owning the New York Jets (2:27)
How did he build his brand on social platforms? (4:51)
How does Gary monetize his reach on various platforms? (7:39)
How does he use his personal brand to boost other businesses? (9:12)
How much time does he invest on his brand each day? (11:08)
How would he describe what he does? (12:30)
Did his celebrity help him acquire a large number of shares in Facebook and Twitter? (13:48)
How did he generate the money he used to purchase such shares? (16:49)
Why it’s important to be present on new platforms early on. (18:22)
Platforms: How are things on musically, Snapchat and Instagram? What could be the next big thing? (19:23)
What role do his books play? Is writing books still worthwhile? (21:02)
Why is it important not to outsource social media activities?(21:53)
How does he plan on reaching his goal of one day buying the New York Jets? And what does that say about his character? (22:51)
Is it risky having his companies dependent on his name and energy? (24:25)
“Planet of the Apps:” Along with Jessica Alba, Gwyneth Paltrow and Will.i.am (Black Eyed Peas), Gary is a panelist on a reality TV show. (26:13)
What are the current “quick wins” in marketing? (26:42)
What’s it like walking through New York as Gary Vaynerchuk? (28:22)
What can people in attendance look forward to hearing at the Online Marketing Rockstars Conference on March 3? What will Gary be sharing on stage? (30:13)
Who are some of Gary’s influences? Who are some speakers we need to know? (31:18)
with Sourcepoint Founder Ben Barokas by Philipp Westermeyer, founder and CEO of OMR